Infinix, a trendy tech brand crafted for young consumers, has partnered with global trend forecasting leader WGSN to launch the “2025 Smartphone Color Trend Report.”
This report merges WGSN’s deep insights into global consumer behaviour with Infinix’s expertise in technological innovation. It highlights key design trends and introduces three standout colours for 2025: Violet Garden, Misty Aqua, and Blossom Glow. Through this collaboration, Infinix aims to bring cutting-edge, trending design and personalization to its new ZERO 40 Series, offering young consumers a more artistic and tailored experience.
The Infinix x WGSN 2025 Trend Report features six key forces—”STEPIC Drivers”—that will shape global economic, technological, environmental, and cultural development. These macro forces are set to play a pivotal role in the global economy and business landscape by 2025 and beyond. The report identifies significant global trends, from political instability and economic uncertainty to the decentralization of digital culture, migration waves, the rise of the space economy, and the AI-driven “synthetic creativity” revolution, all of which will profoundly impact the future.
These trends have sparked three core emotional needs among young consumers: Idleness (seeking personalization and self-expression in a complex environment), Radical Acceptance (pursuing balance and connection with nature under pressure), and Rational Optimism (finding a positive outlook through technological progress). According to WGSN’s forecasts, future designs will focus more on the use of natural materials and textures, such as stone surfaces rich in sensory experience and storytelling. Additionally, the mechanization of geometric patterns and the use of colour variations will play a crucial role in the design, meeting young consumers’ demand for personalization and quality.
“Color is not just a designer’s individual creation; it comes from listening to the real world and the voices of our users,” said Yuan Zou, IMC Director at Infinix, who shared his inspiration for the ZERO 40 Series. “Understanding is what determines the depth and empathy in design expression. In this regard, the ZERO Series resonates strongly with WGSN. As the report highlights, today’s consumers favour minimalism and a high-quality lifestyle while seeking a natural and health-conscious way of living. This inspired us to incorporate natural textures and soft tones into our design. The creation of the leaf vein stone pattern on the ZERO 40 Series is rooted in our deep pursuit of tranquillity.”
In collaboration with WGSN, Infinix introduces three trend-setting colours for 2025: Violet Garden, Misty Aqua, and Blossom Glow, each thoughtfully integrated into the design and features of the ZERO 40 Series.
- Violet Garden: This captivating purple exudes mystery and inspiration, combining past memories, present beauty, and future hopes. The rich depth of this colour complements the velvet metallic sand texture of the ZERO 40 5G, adding a ceremonial elegance that enhances its refined design, making it both fashionable and sophisticated.
- Blossom Glow: Soft and elegant, this pink symbolizes hope and renewal, like blooming flowers. Paired with the velvet sand finish, it brings a sense of warmth and positive energy to everyday use, perfect for those seeking self-expression and inner balance. The smooth surface not only feels luxurious but also reflects the light in a way that highlights its delicate hue.
- Misty Aqua: A refreshing light blue that echoes nature’s rhythm and energy, Misty Aqua is modern, vibrant, and versatile, transcending gender and seasonal boundaries. The aqua-inspired texture seamlessly integrates with the slim design of the ZERO 40, making it suitable for any occasion. Its dynamic sheen brings a lively yet calming effect, adding a touch of vitality and style to your day.
These colors are not just visually appealing but are intricately tied to the advanced design features of the ZERO 40 Series, creating a product that is as much a work of art as it is a piece of technology.
